Course Description

Houzz --You've heard about this social media platform but do you know how it works or how to leverage it to effectively promote your business to its active residential community? 

For home professionals, technology tools extend far beyond space planning and drafting. Technology is used to communicate more effectively with clients, tell engaging stories about you and your portfolio of work, and market your business with scale and efficiency. Houzz is an innovative online residential design platform and community, which has become a powerful social media tool for many businesses when utilized effectively. During this workshop, discover how you can harness Houzz and integrated technologies to improve business efficiency, reach new prospective clients and streamline communications.

This session includes the 45-minute Advanced How-to Houzz Workshop, designed for professionals who are already comfortable with the Houzz platform and its basic functions and are looking to take their Houzz professional profile to the next level. Explore more ways to utilize the Houzz professional profile to boost your exposure and maximize your presence on Houzz. Professionals will also be introduced to new features on the Houzz app, and some of our Houzz 'Best Practices', which have been developed based on feedback from our users.

Larry Clay of Clay Construction, which is ranked #4 out of 125,000 builder profiles in the world by Houzz, will share his strategies on leveraging this platform to become a proven source for qualified client leads.

Key learning objectives:
  1. Discover ways to streamline communication with clients throughout a project.
  2. Learn how to build a compelling online presence, plus best practices for engaging with an online community.
  3. Learn how technology can facilitate the type of storytelling that differentiates your business and protects your reputation.
  4. Understand how these activities generate new business, and how to measure their effectiveness.

Approved for 2.5 CPD points under the Business Planning category
Note: If you have already taken this course in person, repeating it online will not qualify for additional CPD points.

Course curriculum

  • 1

    Chapter 1: Houzz Pro Tip #1

    • Before You Get Started

    • Agreement to HAVAN Academic Integrity Policy

    • Part 1- Pro Tip #1

  • 2

    Chapter 2: Houzz Pro Tip #2

    • Part 2- Pro Tip #2

  • 3

    Chapter 3: Houzz Pro Tip #3

    • Part 3- Pro Tip #3

  • 4

    Chapter 4: New Tools

    • Part 4- New Tools

  • 5

    Chapter 5: Buttons and Badges

    • Part 5- Buttons + Badges

  • 6

    Chapter 6: Larry Clay on How to Houzz

    • Part 6- Larry on How to Houzz

  • 7

    Chapter 7: Larry Clay on How to Houzz

    • Part 7- Larry Clay on How to Houzz

    • Feedback

    • Declaration of Completed Work Assignment

Bridget Borrison, Houzz & Larry Clay, Clay Construction

Bridget Borrison, Houzz Community Team | bridget@houzz.comBridget Borrison is part of the Community team at Houzz, an innovative residential design platform and community. Before working at Houzz, she helped to expand multiple Fortune 500 companies in the Technology Industry. Bridget is passionate about helping design and remodeling professionals better collaborate with clients, expand their online presence, and showcase their work. --Larry Clay, Clay Construction | Larry Clay is the president of Clay Construction Inc. a luxury custom home builders specializing in building single family residences for high end clients. He is passionate about seeing the professionalism of builders and renovators improve in the construction industry. In addition, he loves building high performance buildings delivering efficient, healthy and comfortable homes. Larry specifically loves promoting the GVHBA as the most credible and trustworthy voice in the Metro Vancouver area, educating builders/renovators and protecting consumers. Last year Clay Construction won the Grand Georgie for Custom Builder customer satisfaction. In addition, they won the Fortis BC Efficiency in Action award in the Custom Builder division. They also won a national award for VisitAble Housing in the single detached homes division.