Course Description

Think of Search Engine Optimization (SEO) as being the foundation of a home that you’re building – it’s THAT important! Investing in a strong SEO strategy will help to ensure the longevity of your website and allow homeowners to find you easily.

This course will provide people who work in the residential construction industry managing websites guidelines for running an SEO audit, and to give simple DIY tips that can be implemented to help your website rank higher on Google. Don’t worry about any technical SEO jargon in this session, we’ll keep things simple and digestible so you can feel confident owning your SEO.

Students walk away with a solid grasp how to boost rankings!


You will learn:

  • How to complete a simple SEO audit
  • Practical and simple tasks to implement to help you boost your search engine ranking
  • How to maintain a good organic ranking on the search engine results page
  • Tools to help maintain your SEO
  • How to respond to (or ignore) those spam SEO emails that show up in your inbox


Approved for CPD credits: 2.5 in Business Planning
Note: If you have already taken this course in person, repeating it online will not qualify for additional CPD points.

Course curriculum

  • 1

    Chapter 1

    • Before You Get Started

    • Agreement to HAVAN Academic Integrity Policy

    • Download the presenter slides and follow along

    • Part 1
  • 2

    Chapter 2

    • Part 2
  • 3

    Chapter 3

    • Part 3
  • 4

    Chapter 4

    • Part 4
  • 5

    Chapter 5

    • Part 5
  • 6

    Chapter 6

    • Part 6

    • Feedback

    • Declaration of Completed Work Assignment

Digital Ads + SEO Coordinator

Sullivan Geneau, Jelly Marketing

Sullivan comes all the way from Calgary, AB, with a background in digital affiliate marketing and door-to-door telecom sales. He understands what drives consumer impulse and knows how to drive a click. He spent his adolescent years in Muscat, Oman, and brings his unique perspective to the Jelly team. In his free time, he enjoys producing downtempo music, lifting heavy things, throwing discs really far, and carving through moguls.Jelly Digital Marketing and PR is an award-winning PR agency specializing in the real estate industry. The team is comprised of a high-energy go-getters, storytellers, and experts in all things digital. While social media, PR, and digital advertising are the pillars of Jelly’s expertise, it is their unique ability to combine the trio that enables them to provide comprehensive amplification for brands.