Course Description

Chris will walk you through the foundations of branding to help you create your builder story. Whether you are a owner builder who also manages the marketing, or you work in a marketing department for a company in the residential construction industry, understanding the various elements and how they come together to convey ‘your story’ is essential to connecting with current and future clients.

WHO SHOULD TAKE THIS COURSE:

Custom, single and multi-famliy builders, renovators, and industry suppliers who are currently building in the industry, looking to scale their business for growth. Also relevant if you are looking to hire someone to help you with your branding, to better understand what to ask and expect from a marketing company/professional.

Take this course, and learn to tell your story! Course outcomes include:

  • Understand the basics branding elements
  • Review of your business appearance including logo, gear and signage
  • Discover the website basics, including what to say and not to say

Approved for CPD credits: 2.0 in Business Planning & Management
Note: If you have already taken this course in person, repeating it online will not qualify for additional CPD points.

Course curriculum

  • 1

    Chapter 1

    • Before You Get Started

    • Agreement to HAVAN Academic Integrity Policy

    • Download the presenter slides and follow along

    • Part 1
  • 2

    Chapter 2

    • Part 2
  • 3

    Chapter 3

    • Part 3
  • 4

    Chapter 4

    • Part 4
  • 5

    Chapter 5

    • Part 5

    • Feedback

    • Declaration of Completed Work Assignment

Chris Milton, Senior Project Manager, Fifth Avenue Real Estate Marketing

Speaking on topics he’s learned from being hands-on in the ever changing world of business, Chris Milton likes holding workshops that leave attendees with a game plan or take away that can be applied immediately. After running a marketing agency and now as a Senior Project Manager for Fifth Avenue Real Estate Marketing, he’s worked with clients in Real Estate, Development, Finance and Construction. Chris has developed an understanding of what works and how to get people and companies moving in the right direction with their marketing.Fifth Avenue Real Estate Marketing is a family-owned and operated business. Helping clients (8 billion dollar portfolio and growing) since 1982, Fifth Avenue has received multiple industry awards.