Course Description

In this session, we will explore the concept of brand and branding as an emotional entity within the mind of your client. In the homebuilding industry, understanding the emotional connection of your brand to your clients is essential to your business' success.  What makes your brand stand out from other builders and how does it resonate with your target customers?  We will do a deep dive into the psychology behind branding and what it means to have your company identity be holistic and aligned. 

We will provide the tools for you to audit your own brand with a critical eye and find opportunities to improve your company presence in the marketplace. Thus, being more competitive.

Whether your brand is in its early years or well established, it is important to the health of your company to conduct these audits to ensure your brand is moving in the direct you want.  The residential construction industry continues to evolve -- is your brand?  This webinar will help you understand where your brand sits and how it needs to move forward to align with what consumers are seeking from products and services within this industry.

Upon completion of this course, you will;

  1. understand the human psychology behind “branding”
  2. obtain key tools and branding exercises to complete your own company brand audit
  3. create or refocus your company “why”
  4. remove assumptions behind your advertising and communication efforts
  5. understand the value of brand and the difference between branding and marketing?

Approved for 2.0 CPDs in Business Planning
Note: If you have already taken this course, repeating it online will not qualify for additional CPD points.

Thank you to our Sponsors:
Presenting Sponsor: FortisBC
Patron Sponsor: BC Housing 

Owner + Creative Director

Michael Marsland-Root, Red Five Creative

Michael has over 25 years of Marketing, Sales and Branding experience. He is the owner and Creative Director of Red Five Creative. An award-winning branding and marketing firm located in the Greater Vancouver Area. He is an instructor at the University of the Fraser Valley in their Graphic Design program and does various speaking engagements and seminars every year on the topics of branding, design and marketing.

Course curriculum

  • 1

    Chapter 1

    • Before You Get Started

    • Agreement to HAVAN Academic Integrity Policy

    • Part 1

  • 2

    Chapter 2

    • Part 2

  • 3

    Chapter 3

    • Part 3

  • 4

    Chapter 4

    • Part 4

    • Feedback

    • Declaration of Completed Work Assignment