Course Description

Join fellow HAVAN member, Award-Winning Digital Marketer Ted Lau as he shares How to Create Your Own Digital Action Strategy Plan.

Ted will share with you:

  • Developing Buyer Personas to improve your ad relevancy
  • How to stress test your marketing ideas so you don’t waste precious marketing dollars
  • How you can create your own “GOST” Approach to ensure your whole organization is rowing in the same direction to generate Qualified Sales Leads every time!


 Whether you’re a direct-to-consumer business or a B2B service provider, there is something in it for all business owners and marketers looking to make their digital advertising actually work for them!

Don’t get left behind.

Learn how you can stay ahead of your competition. Elevate your digital marketing and get actual leads now!


This course is not approved for CPD credits.

Course curriculum

  • 1

    Part 1

    • Part 1
  • 2

    Part 2

    • Part 2

    • Feedback

Ted Lau, CEO Ballistic Arts Media Studios Inc.

Ted Lau is the CEO of award-winning Ballistic Arts – a creative digital marketing agency that focuses on garnering tangible brand awareness results and growing sales leads for Canada’s most recognized brands. He’s proudly led a team that includes divisions in digital marketing strategy, video production, graphic design and web development, all with the purpose of creating measurable and tangible marketing ROI for their clients. Their innovative creative storytelling with leading-edge data analytics has increased clients’ lead metrics by up to 500%, and beating industry standard ad buys by anywhere from 30-80%. Founded in 2002, Ballistic Arts’ client roster includes Vancity, Seaspan, GLOBE Series, BC Cancer, the City of Coquitlam, Concord Pacific, and Tim Hortons. Most recently, Ballistic Arts was named Business of the Year (11 – 30 Employees) Award from the Tri-Cities Chamber of Commerce and named one of Canada’s Top B2B Firms for 2021 by Clutch.co.