Building Better Buildings Seminar: Energy Step Code

Marketing the High-Performance Home with Gord Cooke

Recording of an In-class Presentation | taught by Gord Cooke
  • 11 Videos
  • 4 Quizzes
  • 1 Survey
  • 1 Text
  • 5.0 hrs

Course Curriculum

Chapter 2: Marketing High-Performance Homes
131:20
Hide Content
Chapter 3: Perfecting Your High-Performance Home Elevator Pitch and Selling Technical Benefits for New Homes and Products
53:53
Hide Content
$314.95
Non-Member Price
$178.45
Member Price

Course description

This seminar will provide builders, architects, designers and renovators with the tools required to successfully navigate the complexities of building to high-performance standards and how to effectively market this specialized home to consumers.
 
Renowned guest speaker Gord Cooke, President of Building Knowledge Inc. in Ontario, will lead the in-depth seminar and provide attendees with essential technical knowledge, best practice guidance, and savvy marketing insight to successfully build and sell high-performance homes in Metro Vancouver. This second-part contains a session on selling and marketing this sophisticated home product to consumers.
 
Metro Vancouver is a global leader in building science adaptation. With intense competition and the expectation that the BC Building Code minimum standards will be Step 5 (NetZero-Ready) for all homes by 2032, builders who differentiate themselves now by investing in building and marketing better performing homes, will be able to stay ahead of the competition, rather than fall behind.

Syllabus:
Chapter 1: THE ART OF SELLING – KNOW THY CUSTOMER

Take a deeper dive into the homeowners’ mind to understand the nuances and drivers of their buying behaviour.Learn strategies to influence their buying decisions when it comes to high-performance homes. 
  

Chapter 2: MARKETING HIGH-PERFORMANCE HOMES
Learn how to market benefits of the high-performance home to different market segments.  Ideal opportunity for builders and their customer-facing teams, including real estate sales professionals
.


Chapter 3: PERFECTING YOUR HIGH-PERFORMANCE HOME ELEVATOR PITCH &
SELLING TECHNICAL BENEFITS FOR NEW HOMES & PRODUCTS
Suppliers and subtrades have a key role in assisting builders in effectively marketing high-performance homes to consumers.Learn the importance of how to translate technical expertise into qualities that help builders influence consumer purchasing behaviours.

Approved for 5.0 CPD Credits in Business Planning

Note: If you have already taken this course in person, repeating it online will not qualify for additional CPD points.

Read More

Instructor

Gord Cooke
Gord Cooke
President, Building Knowledge Inc.

There are few professionals in Canada that can match Gord Cooke’s broad knowledge of the inner workings of a house. Highly regarded in the homebuilding industry, Gord is a professional engineer, trainer, author, and industry consultant. For over 25 years, Gord has helped builders and HVAC contractors implement innovative technologies and build better homes. He is an effective and passionate educator and advocate for better building practices, improved indoor air quality, and energy efficiency.