Course Description

Renowned guest speaker Gord Cooke, president of Building Knowledge Inc., covers identifying consumer needs and how to market high performance homes to the various demographic niches.

Take a deeper dive into the homeowners’ mind and learn how to market benefits of the high performance home to different market segments.


Approved for CPD credits: 1.5 in Business Planning
Note: If you have already taken this course in person, repeating it online will not qualify for additional CPD points.

Course curriculum

  • 1

    Chapter 1

    • Before You Get Started

    • Agreement to HAVAN Academic Integrity Policy

    • Please download the presenter slides and follow along

    • Part 1
  • 2

    Chapter 2

    • Part 2
  • 3

    Chapter 3

    • Part 3
  • 4

    Chapter 4

    • Part 4

    • Feedback

    • Declaration of Completed Work Assignment

President, Building Knowledge Inc.

Gord Cooke

There are few professionals in Canada that can match Gord Cooke’s broad knowledge of the inner workings of a house. Highly regarded in the homebuilding industry, Gord is a professional engineer, trainer, author, and industry consultant. For over 25 years, Gord has helped builders and HVAC contractors implement innovative technologies and build better homes. He is an effective and passionate educator and advocate for better building practices, improved indoor air quality, and energy efficiency.