Course Description
Photography can provide the “next best thing” to visiting a site, and having effective photographs is a key part of documenting your project, winning awards, getting published, and landing your next project. But getting the best and most cost-effective results from your photography requires advance preparation and a good understanding of your business’s PR needs. Gain the knowledge and tools you need to specify the photos you need, when you need them, and integrate them into your greater marketing efforts.
When you complete this course, you will:
- Have an appreciation of the issues involved in specifying architectural photography as part of your firm's marketing and publicity efforts
- Know how to work effectively with photographers before, during, and after onsite photography
- Have an awareness of the major general approaches to photographing space and where to use each one
- Have a basic understanding of licensing and cost sharing for photography projects
Instructor(s)
Martin Knowles
Martin Knowles is the principal and photographer of Martin Knowles Photo/Media. For over 16 years, he’s combined deep knowledge and intense curiosity for the built environment with a strong desire to support the community and share the stories behind the interesting work we do in the design and construction industry. His work combines artistic flair, careful craft, the latest technical innovations…and above all, he and his team love the work they do and bring a sense of collaboration and fun to the whole process.
His photography work has been the foundation of over a hundred successful Georgie, HAVAN, CHBA National, IDIBC Shine, AIBC, and other industry awards entries, and has appeared in numerous books and local, national, and international publications.
Course curriculum
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1
Part 1
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Before You Get Started
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Agreement to HAVAN Academic Integrity Policy
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Video 1
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Video 2
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Declaration of Completed Work Assignment
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